American Food Styles

For Release: August 27, 2012

QC company purchases Mama Bosso Pizza:
Local entrepreneur plans to add jobs and new products

Quad City-based American Food Styles, LLC announced its acquisition of Mama Bosso Pizza from RCM Smith, Inc. and intends to add new products to the brand along with new jobs at the firm’s Rock Island location.

(Rock Island, IL) -American Food Styles, LLC (AFS) has purchased the assets of RCM Smith, Inc, manufacturers of Mama Bosso Pizza, based in Rock Island, IL. AFS is headed by Scott Florence of Bettendorf.

Mr. Florence has founded AFS, dedicated to owning, consulting and purchasing food brands focused on authentic food styles. “Mama Bosso Pizza is a regional pizza brand that has a great opportunity for growth,” says Florence. “Ninety-five percent of Americans eat pizza once a week, and frozen pizza is especially popular here in the upper Midwest.

“I’m excited to have the opportunity to develop a niche pizza that the dominant manufacturers cannot imitate,” he adds. “Mama Bosso makes their great tasting all-natural crust in an authentic manner, using malt instead of sugar to create its signature golden texture. The dough is made fresh daily, is allowed to rise overnight, and then the sauce, cheese and toppings are added by hand.

“People want food that is delicious, wholesome, and made with as few processed ingredients as possible,” says Mr. Florence, who is keeping the pizza recipe while expanding to new markets. “Our plans are to hire 24 new employees in the next 24 months, bringing our workforce to 36. We’re also looking at upgrading packaging and adding new varieties of pizza including, Mexican, barbeque chicken and Hawaiian flavors.”

Mama Bosso Pizza enjoys a 60-year history in the Quad Cities. Mama Bosso’s restaurant and bar, once a downtown Moline fixture, became one of the first establishments to offer pizza in the Quad Cities. In 1986, the restaurant closed, but the popular pizza has continued to be sold frozen through local outlets for the past 26 years. In 1992, RCM Smith purchased the pizza company and expanded distribution beyond the Quad Cities to include regional grocery stores as far west as Des Moines and north into Wisconsin. Says Florence, “The brand has been growing 25% annually. Former owners Randy and Christine Smith (RCM Smith, Inc.) were wonderful stewards of the Mama Bosso legacy and have been passionate about maintaining the highest quality over the past 10 years.” Mama Bosso Pizza is sold in all the major grocery stores in the Quad Cities, Iowa City/Cedar Rapids and Des Moines.

AFS obtained capital investment financing through the Bi-State Regional Commission and Rock Island’s Commercial Industrial Revolving Loan Fund. American Food Styles, LLC, provided equity and Quad City Bank & Trust provided additional credit facilities. Lane & Waterman and Timmer & Associates provided legal and financial advice respectively. Prior to founding AFS, Florence was President and CEO of Hill & Valley Bakery company (formerly Nancy’s Pies) and has extensive food manufacturing experience.

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About American Food Styles:
American Food Styles, LLC (AFS) is a management consultancy and private equity aggregator focused on the food industry.  AFS is located in Bettendorf, Iowa.

For additional information or graphic resources (pictures, charts, etc.), contact:

Mike Bawden

Additional Assets:

Photographs (right-click and download to save):

AFS CEO Scott Florence of Bettendorf

AFS CEO Scott Florence of Bettendorf

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